Crave dog food

About Crave Dog Food

Like many other dog food brands, Crave markets their products as being protein-rich and high in nutrients, with much of their protein being from animal meat. Much of which is true, but almost half of even the best dog food ingredients come from plant matter. But we’ll know for sure after this review if the other elements complement and improve on the product as a whole.

Who Makes Crave Dog Food?

CRAVE is a US-based dog food company with several facilities nationwide where the food is cooked and packed. Their ingredients are sourced from trusted suppliers from the U.S. and around the world.

The CRAVE dog food brand was launch in 2017 by Mars Petcare U.S. Mars Petcare US Headquarters is based in Franklin, Tenn. and includes over 3700 U.S employees operating in 20 manufacturing centers across the U.S.

Other dog food bands by Mars Petcare include IAMS, NUTRO Pet Food, EUKANUBA, CESAR Canine Cuisine, and Pedigree.

Crave dog food


What Makes Crave Different? 

High-protein and high-quality ingredients. Real meat is the #1 ingredient. Crave cooks their dog food in their own U.S. based facilities to ensure the highest quality standards are met.

Crave, being one of the largest dog food manufacturers, has products available in most groceries and retail stores. Their website does not support direct purchase but buyers can find Crave in many pet shops, grocery stores and always available online with online retailers like Chewy. Crave has products for both dogs and cats and concentrates on adult foods only.

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Crave dog food Meat #1 Ingredient

Product Lines

Crave has several dog food products to choose from, four of which are dry. These include:

  • Crave with Protein from Beef
  • Crave with Protein from Chicken
  • Crave with Protein from Lamb and Venison
  • Crave with Protein from Salmon and Ocean Fish

High-Protein, Grain-Free Ingredients

One small issue with Crave is that since they concentrate on adult foods, transitioning growing pets from one food to another is sometimes an issue due to differences in taste or smell. Some might love the Crave recipe, but some might not. Pet owners can always gradually mix in Crave with the usual method as is Crave’s recommendation.

Crave dog food website

Aside from the apparent selections of meat, what is Crave made out of reality? Crave’s claim to fame is that their recipes are grain-free and that their meal concentrates are made of real meat and no animal by-products.

Other key ingredients in Crave include processed chicken meal, which has triple the amount of protein than fresh chicken, garbanzos or chickpeas for added protein and fiber, peas for carbohydrates, pork meal, linoleic acid, and omega-6 rich chicken fat, dried potatoes, pea protein, lamb and pork meals.

Other ingredients include high-protein alfalfa meal, high-fiber beet pulp, selenium yeast which has anti-cancer properties, vitamin supplements, niacin, biotin, and chelated minerals. Unfortunately, there seems to be an absence or probiotics that aid in digestion compared to other dog foods given the seemingly significant amount of plant-based ingredients.

Crave Dog Food Salmon


Crave Salmon brand dog food

With 34% protein, CRAVE Adult Dry Dog Food is inspired by a dog’s natural diet. Real meat is the first ingredient and these protein-rich recipes provide dogs with energy and supports lean bodies.

Crave Salmon and Ocean Fish


Crave Salmon and Ocean fish ingredients

Salmon, Chicken Meal, Chickpeas, Split Peas, Chicken Fat (preserved with Mixed Tocopherols), Pork Meal, Dried Potatoes, Lamb Meal, Fish Meal, Dehydrated Alfalfa Meal, Natural Flavor, Pea Protein, Dried Plain Beet Pulp, Choline Chloride, Potassium Chloride, DL-Methionine, Salt, Mixed Tocopherols and Citric Acid (preservatives), Zinc Sulfate, Niacin Supplement, Biotin, Vitamin E Supplement, Iron Amino Acid Chelate, D-Calcium Pantothenate, Selenium Yeast, Riboflavin Supplement (Vitamin B2), Copper Amino Acid Chelate, Vitamin B12 Supplement, Pyridoxine Hydrochloride (Vitamin B6), Manganese Amino Acid Chelate, Vitamin A Supplement, Thiamine Mononitrate (Vitamin B1), Vitamin D3 Supplement, Folic Acid, Rosemary Extract

Crave has an average rating of 34% protein as specified in their package though they guarantee that much of it is from the meat ingredients. The protein to fat ratio is around 50 percent. The percentage of carbohydrates is about 35%, combined with the fat could result in a healthy and active dog.

Even though Crave doesn’t have products for puppies, the individual pellets are small enough for puppies to feed on. However, it can be a mess to handle. Their convenient re-sealable bags complement handling, and the prices are competitive for above-average dog food. Given the number of quality ingredients and competitive pricing, Crave is an excellent choice for your pets.

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