NOM NOM Review 2021: Vet Recommended Fresh Dog Food

Last Updated on October 27, 2021 by Andy Brooks

Nom Nom dog food delivered

Subscription Box Gourmet Dog Food


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Nom Nom is the brand of restaurant-quality dog food formulated by leading veterinary nutritionist Dr. Justin Shmalberg. These chef-prepared meals are cooked, packed, and delivered to a pet owners’ door regularly.

We examined the details about this popular brand of pet food being created and shipped from San Francisco to homes across the U.S.

If you wonder about the name, the word Nom Nom is slang and refers to eating or wanting to eat something.

Pet parents often wonder, “What is the best dog food?” For years the answer was the same, any one of the top dog food brands with the right amount of meat and not a lot of fillers like grains or meat by-products in the food.

Nom Nom Beef Mash meal from the website

These top dog food brands are Blue Buffalo, Orijen, Natural Balance, and other high-end dog foods found at pet stores. But a new trend has started; these more unique brands are preparing fresh “human-grade” meals for dogs and cats and delivering these pre-portioned meals to pet parents who want the very best available for their 4-legged friends.

The two leaders to emerge in this new market are brands Nom Nom Now and Ollie. This review focuses on Nom Nom.

From their website,

Founded in 2015 by a team of animal lovers, Nom Nom cooks, packs and delivers fresh, restaurant-grade, personalized home-cooked meals, treats and supplements for dogs and cats that help them live happier and healthier lives.

Headquartered in the SF Bay Area, Nom Nom delivers meals for dogs and cats made with the freshest, highest-quality ingredients, prepared weekly in the company’s own kitchen facilities, tailored to meet the specific nutrition needs of each pet. Today, Nom Nom serves pets across the country.

High-Quality Dog Food Delivered

Nom Nom is a new pet food subscription box that offers fresh, human-grade, all-natural, chef-prepared meals for your dog or cat that are formulated by leading veterinary nutritionist Dr. Justin Shmalberg.

Justin Shmalberg
Nom Nom’s Veterinary Nutritionist, Justin Shmalberg

Nom Nom Science Team Members

Nom Nom meals are pre-portioned for easy feeding and contain USDA-certified ingredients complete with all of the vital nutrients your pet needs to thrive! Prices vary based on your pet’s weight. (To give you an idea of cost- a week’s worth of food for an 8lb. Cat or a 12lb. the dog is around $45)

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Nom Nom Gourmet Pet Food

Nom Nom focuses on health, freshness, and top-quality service. Your dog’s health is the most important thing to them, and they show it by including the best high-quality ingredients.

They are known for having professional veterinary chefs in their kitchens, complimentary delivery service, and free guides for transitioning your dog from dry to fresh food.

A healthy pet, whether dog or cat, will add so many more years to their lives. This is done by providing ingredients that are the very best available.

Their expert veterinary nutritionist, Dr. Justin Shmalberg, is on board for guidance in creating their food. The company uses a scientific approach for healthy nutrition for your dog, puppy, or kitten.

Nom Nom Pet Food Delivered

Dog Food Allergies

We all hate don’t like it when our four-legged friends have to deal with irritated skin from allergies and repeatedly having to scratch their bodies. The constant itching can lead to skin infections and also massive hair loss.

For example, some dog breeds (like Labradors) are more prone to skin allergies than other breeds. The first thing I would ask is, is it dog food? Many dog foods contain artificial flavors, colors, and preservatives.

What Is The Best Dog Food For Skin Allergies?

When examining a dog’s regular food as a possible cause of a dog’s allergies, specifically skin allergies, it’s essential to know what is in the dog food.

According to Nom Nom’s chief veterinarian and Board-Certified Veterinary Nutritionist, Dr. Justin Shmalberg,

Veterinarian Dr. Justin Shmalberg

With foods that are made fresher, and in smaller batches, you can see what’s in it, and traces of allergic ingredients are less likely to slip in during processing. This is exactly why many owners consider making their own dog food. “It’s all dependent on the cooking process and ingredient quality, and many conventional diets have had issues with cross-contamination, according to published studies,” says Shmalberg.

Many people may try some hypoallergenic dog food first because, like humans, dogs can be allergic to dairy, fish, and additives. Skin allergies generally increase during the rainy season or when there’s extreme heat.

It can also be caused by parasites like ticks, fleas, etc. But even hypoallergenic dog food is often highly processed and resembles every other popular mass-produced kibble on the market.

Nom Nom is taking a different approach by formulating fresh dog food. The focus is new. Freshly prepared, freshly packed, newly sealed, and newly delivered to the customer’s door. That’s what makes them different.

Gut Health Testing Kit

Like humans, intestinal health is essential, and the microbes in a dog’s gut can tell us a lot about the dog’s current health and needs. Microbes are bacteria and organisms that live in the intestines.

Nom Nom's Gut Health Testing Kit

Friendly bacteria and non-friendly bacteria are present. Most people know about friendly bacteria in yogurt and the benefits of having a healthy gut. Nom Nom has designed a way for pet parents to test a dog’s microbes at home and get the results quickly in the mail to understand your dog’s unique situation better.

Nom Nom's Microbe Test Kit

Nom Nom describes it this way,

Understand their unique needs to inform their future wellness.

Our pets can’t tell us how they’re feeling from day to day. Often, that means we can only be reactive when symptoms arise when we’d much rather be proactive and get ahead of health issues before our pets experience any discomfort.


Any pet owner can benefit from learning more about their pet’s gut health, but here are some reasons it might be especially helpful for you and your favorite furry friend.


Chronic symptoms like diarrhea, vomiting or itching

Overweight or abnormally fluctuating weight

Mood changes or behavior issues

Microbe Test Kit In 4 Steps 

Step #1: Register Pet
Step #2: Collect Sample
Step #3: Mail Sample
Step #4: Get Report

Within 3-6  weeks, they will email you a link to a detailed report on your dog’s gut health results based on the scientific analysis of your pet’s sample.

How Dog Food Deliver Works

NomNomNow customizes and tailors their dog and cat food to provide your pet with the best and healthiest options. It’s easy to get started and get a price quote in a minute or less. 

Step #1 – Click the “Get Started” or “Let’s Get Started” button on the Nom Nom Now website.

Step #2 – You fill out a questionnaire with just a few simple questions. Once their experts have reviewed your inquiry (less than 20 seconds) regarding your pet’s weight, age, activity level, and health, you will be offered a wide range of recipes to choose from.

Once the recipe is determined, their chefs will start preparing your customized meal for your pet with the exact measurements of calorie intake advised.

Step #3 – Once your order is filled, the food is delivered directly to your door, free of charge! Even though the food is delivered fresh, NomNomNow guarantees that it will still be excellent if you need to freeze the food for a couple of days.

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Pros & Cons


  • NomNomNow also guarantees fresh cat food in a wide variety, unlike many food delivery services. Many homes have both cats and dogs, and this company guarantees nutritional fresh food for all of them.
  • Take The Comparison Test – If you are still not convinced that NomNomNow has the freshest food with the highest quality and nutritional value, compare your current diet, and see the difference.
  • Free Delivery – Fresh food is delivered directly to your door with just one click of a button.


  • Short Shelf Life – Fresh food is the best choice for your pet, but it only remains fresh for a few days upon arrival.
  • Cost – NomNomNow food is not the cheapest food in the market for fresh food and delivery services. You should get a quote to see if this is the right choice for you.
  • Not In Stores – If you run out of food before your next delivery date, you cannot run to your local store and replace this food. Fortunately, the fresh ingredients will allow you to make similar recipes at home if you run out of food.

High-Quality Ingredients

All dogs are different and have many other health conditions. NomNomNow provides transparent information regarding their recipes and offers a breakdown of every ingredient and its nutritional analysis. Also, they describe how each element will improve the overall health of your pet.

The same is said for your cat with ingredients and a wide range of recipes for all their needs. Cats have very different health requirements from dogs, and Nom Nom scores high for understanding what cats need.

A Variety Of Food 

NomNomNow understands that some dogs and cats are picky eaters, and other pets need specific nutrients. They have the very best range of foods to choose from. Four delicious recipes will also allow you to mix and match recipes to find out what diet your pet loves the most.

Also, and very importantly, all meals come with very easy-to-understand descriptions of the ingredients, so you will always know exactly what your pets are ingesting.

The Nom Nom Team

10 Nom Nom Team Members

10 More Nom Nom Team Members

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Healthy Treats

NomNomNow also offers healthy treats for your pets. Their chicken and beef jerky are made from high-grade, human-grade USD certified chicken breasts and beef sirloin. You will get treats for free with your first order, and then you can add them to any future orders. Again, these treats are very healthy, and when you see the results, you will want to add them to your requests.

From The NOM NOM Website:

Exceeds AAFCO standards for dog food formulation for all life stages

Real, whole-food ingredients good enough for you to eat

Perfectly portioned meals personalized for your dog’s weight goals

Nom Nom Verified Reviews On Trustpilot 2021

Nom Nom verified reviews on Trustpilot 2021



Heartland Beef Mash
Fresh dog food, homecooked dog food - NomNomNow

Dogs are bonkers for this beef recipe. All-natural and gluten-free, this is a hit with dogs of all shapes and sizes.

Ground beef: Protein, vitamins & minerals for strong bones
Potatoes: Energy producing & potassium-packed
Carrots: Vitamin A – and more – for keeping eyes healthy
Peas: Fiber, Vitamin A, C, K & B6, and minerals galore
Egg: Exactly the protein, calcium, iron & zinc dogs need
NomNomNutrient Mix: Expertly formulated nutrition blend
Fish oil: Omega Fatty Acids for a healthy coat
% of calories
Protein 80 28%
Fat 62 53%
Carbs 55 19%

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Tasty Turkey Fare
Fresh dog food, homecooked dog food - NomNomNow

We’ve yet to meet a dog that hasn’t gobbled up the restaurant-quality ingredients in this gluten-free, fabulous meal!

Ground turkey: Excellent source of protein
Brown rice: Carb & mineral morsels to keep up energy
Carrots: Vitamin A – and more – for keeping eyes healthy
Spinach: Full of dietary fiber, vitamins, folate & manganese
Egg: Exactly the protein, calcium, iron & zinc dogs need
NomNomNutrient Mix: Expertly formulated nutrition blend
Fish oil: Omega Fatty Acids for a healthy coat
Grams* % of calories
Protein 96 34%
Fat 46 39%
Carbs 78 27%

Chicken Chow-Wow
Fresh dog food, homecooked dog food - NomNomNow

Dogs chow down on Chicken Chow-Wow. The ingredients are as diverse in nutrients as they are in color.

Diced chicken: Protein, vitamins, and Minerals
Sweet potatoes: Vitamins A, B6 & C, along with fiber, potassium, and manganese, make these tasty morsels a superfood
Yellow squash: Fiber, vitamins B6, C & K, magnesium, and potassium
Spinach: Full of dietary fiber, vitamins, folate & manganese
NomNomNutrient Mix: Expertly formulated nutrition blend
Fish oil: Omega Fatty Acids for a healthy coat
Protein 115 40%
Fat 58 49%
Carbs 31 11%

Porkalicious Potluck

Fresh dog food, homecooked dog food - NomNomNow

The name says it all! This pork dish is packed with tasty enough, all-natural ingredients to host its potluck.

Pork: Protein, Vitamin B6 & minerals
Potatoes: Energy producing & potassium-packed
Kale: A superfood for your dog’s diet
Green beans: Fiber, Vitamins A, C, K & minerals galore
Mushrooms: Phosphorus, Potassium, Zinc, Copper & Manganese
NomNomNutrient Mix: Expertly formulated nutrition blend
Fish oil: Omega Fatty Acids for a healthy coat
  1. Vet nutritionists formulated recipes using human-grade ingredients cooked fresh every week by a professional chef.
  2. Four unique recipes per pack, every 150 grams, and vacuum sealed.
  3. Receive your meals in a cold, insulated box in about a week.
  4. Serve as full meals for small dogs or mix with existing food.
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